Storytelling’s my game. Words are my fame. But now I’m trying something new and fun: video storytelling.
In the past three months, I’ve had several corporate clients express the desire for video components to their communications. Before my videographer friends freak, let me clarify. They don’t plan to replace their professional video companies for producing long-shelf-life projects, like an annual review, executive message or project profile. These are international companies that want to feature more employees in the field in their communications. Or, they want a video component to a short-shelf-life news story for their intranet. In many instances, they are sending Flip-type cameras to field locations and asking employees to tell their stories YouTube style.
So I’ve decided to learn the craft of video storytelling. I know the company message and I’m likely the one writing the story, so why not be the one to create a video story, too?
My first attempt was coverage of the IABC Houston chapter’s ESIG meeting. (For those of you not in the corporate communications world that stands for International Association of Business Communicators (iABC) Entrepreneurs Strategic Interest Group.) Whew!
As a subset of IABC, we are a group of independent writers, designers, PR experts, photographers, marketers and other communications entrepreneurs who meet monthly for professional development programs. I was on the task force that planned this particular program called Speed Dating for Entrepreneurs. The goal of the meeting was to let members go one-on-one to find out more about each others’ businesses, share portfolios and identify potential partners and resources to help build our businesses.
Here’s my video story of the event.
I used my Canon S95 point-and-shoot camera to capture the video and iMovie to put it into a story format. At first, I used a fabulous recording of Getting to Know You by the 101 Strings Orchestra, but realized that was in copyright violation. So, I switched to this Garage Band version provided to me by former Houstonian Ben Shallenberger, who is the video production manager for the Human Rights Campaign in Washington, D.C. Thanks, Ben!
I plan to get better with my filming and production capabilities. Fellow communicator Karin Knapp and I attended a seminar at the Apple store on Friday to learn more about iMovie. We’re also going to a day-long video boot camp sponsored by Ragan Communications in Dallas in October.
But overall, I’m pleased with my first attempt. Let me know what you think!